In many ways, being more competitive or simply getting all of the content intended for the game requires a consumer spend more than the initial investment. On the negative side, it cost more to maximize the enjoyment in a game. Games are not what they used to be and that's a good and bad thing. The level of consumption is extraordinary. Popular YouTubers like Chris Smoove and CashNastyGaming deliver a good percentage of NBA 2K content on their channels. The sales are phenomenal and the social media engagement leads to an innumerable amount of free advertisement. NBA 2K games are consistently among the best-reviewed on the market. That's the obvious approach for a developer/publisher with a successful, but imperfect product. Were the early versions of 2K better than what has been produced in the past five years? Not by a longshot, but the expectations have been raised to unreachable heights as the game's popularity has grown.Ĭontinue to innovate and look to correct the problems that arise. It was the in-thing to like 2K better than NBA Live. They get behind the underdog and root for it to overthrow the king.Īt one point, 2K was the underdog. By nature, people look to tear down things and people who have ascended to lofty heights. It doesn't help that the game is so successful. Yet a consumer in the offline modes is made to feel some measure of the pain that MyTeam, MyPark and Pro-Am gamers are feeling.ĢK admirably wants to offer a game for every kind of virtual hoops fan, but their efforts aren't being appreciated because the depth of the game is being lost in the issues. There have been times when it has been difficult to access an offline feature because of connectivity issues.

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